“Innovation isn’t just about applying technology; what truly matters is creating value in new ways. Success doesn’t come from ideas or theories alone, but from real-world experimentation with customers. To foster innovation, leaders must shift from an operational mindset to an empowering one—creating an environment where people are encouraged to experiment, accept mistakes, and embrace change,” emphasized Dr. Alexander Osterwalder.

Attendants at the “Innovate to Grow, Create to Lead” workshop

On May 28, 2025, Vietcombank hosted the workshop “Innovate to Grow, Create to Lead,” led by Dr. Alexander Osterwalder—renowned global innovation expert and co-creator of the Business Model Canvas.

The event brought together Vietcombank’s leadership and over 20 strategic business partners. It was a key highlight in a three-day innovation program co-organised by Vietcombank and Strategyzer from May 26–28, 2025.

Mr. Lê Quang Vinh, Member of the Board of Directors and CEO of Vietcombank  delivered his opening speech at the workshop

Speaking at the workshop, Lê Quang Vinh, Member of the Board of Directors and CEO of Vietcombank said: “For Vietcombank, 2025 marks two strategic milestones: the establishment of our Innovation Centre and the selection of Strategyzer as our strategic innovation consulting partner. Against this backdrop, today’s exchange offers fresh perspectives on implementing innovation in business operations and strategy.”

The highlight of the workshop was an inspiring keynote by Dr. Alexander Osterwalder, CEO and Founder of Strategyzer, and co-creator of the Business Model Canvas—a strategic tool that has transformed how thousands of global companies such as Microsoft, Nestlé, Coca-Cola, Mastercard, and Bayer operate and grow.

“Strategy today isn’t about predicting the future,” Dr. Osterwalder noted, “but about building a continuous testing system that equips organisations to handle any future scenario.”

Dr. Alexander Osterwalder, CEO and Founder of Strategyzer, and co-creator of the Business Model Canvas delivered his keynote at the workshop

Vietcombank’s representatives took a photo with speakers and guests at the workshop

As challenges from digital transformation, ESG imperatives, AI, and global competition intensify, Vietcombank reaffirmed its pioneering role in fostering innovation. The bank is committed to helping Vietnamese enterprises adopt world-class strategic thinking, contributing to a dynamic and sustainable local business community.

The workshop concluded on a high note, with Vietcombank and its partners united in their message of commitment to innovation and sustainable development paving the way for a more prosperous future for Vietnam’s business ecosystem.

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