Vietcombank Chooses Clarity AI to Deploy Carbon Footprint Tracking for Retail Customers

Joint Press Release - Vietcombank x Clarity AI x Visa
Vietcombank • Clarity AI • Visa PRESS RELEASE
Built on Clarity AI's AI-native sustainability technology and integrated into Vietcombank's digital banking app, the first phase launches with MeGO cardholders and aims to set a new benchmark for retail banking across APAC.

 - Vietcombank, one of Vietnam’s largest banks, and Clarity AI, the leading global sustainability technology company, today announced the launch of a new carbon footprint tracking solution for Vietcombank’s retail customers. Supported by Visa, the initiative aims to set a new benchmark for sustainability-focused customer experiences in Vietnam.

As sustainability awareness grows, banks are increasingly moving beyond disclosure alone to integrate actionable carbon insights directly into everyday customer experiences, helping individuals understand and adjust the environmental impact of their spending habits, while driving engagement, differentiation, and long-term value.

Through the initiative, Vietcombank integrates Clarity AI’s technology into VCB Bank for MeGO cardholders, enabling customers to see the carbon emissions associated with each of their card transactions. This makes the environmental impact of everyday spending visible, encouraging more sustainable financial choices, and deepening customer relationships through more meaningful interactions.

“This collaboration reflects a broader shift across APAC toward sustainability solutions that are embedded directly into the customer experience. Together with Vietcombank, we are building a platform that moves beyond standalone disclosures, connecting data, engagement, and action with the transparency and scale required for long-term impact”.
- Evan Pettyjohn, Managing Director, Consumer Segment at Clarity AI
“In Vietcombank’s development strategy, being a leading bank in ESG has always been a top priority. Therefore, the introduction of the MeGO card is a meaningful milestone. Designed to encourage a green lifestyle and sustainable consumption, MeGO is more than a convenient payment card—it represents Vietcombank’s strong commitment, shared with our customers, to building a green bank and contributing to a more sustainable future.”
- Ms. Doan Hong Nhung, Head of Retail Banking Division at Vietcombank

Scaling sustainability from insight to impact

The first phase is already live for holders of the Vietcombank Visa Hanoi Metro Debit Card – MeGO, enabling customers to view the carbon emissions generated by each of their card transactions directly within the VCB Digibank app. Subsequent phases will extend the offering to other Vietcombank Visa cardholders.

Later stages will build on the platform with deeper engagement and action-oriented capabilities, including interactive experiences and impact-driven programmes designed to increase customer participation, loyalty, and long-term engagement.

These new engagement features will be delivered at scale across Vietcombank’s payment card offering, enabled through Visa’s global payments network.

“This initiative reflects growing momentum in Vietnam for practical, customer-relevant sustainability solutions that support the country’s broader digitalisation ambitions. We are pleased to support Vietcombank in this effort, alongside Clarity AI, to help translate strategic priorities into secure, everyday digital experiences for consumers. By bringing together trusted data, technology, and Visa’s global payments network, this collaboration highlights the value of strong partnerships in enabling long-term progress in Vietnam”.
- Ms. Dung Dang, Country Manager for Visa Vietnam and Laos

Together, these features create a long-term architecture that enables measurable behaviour change at scale and supports Vietcombank’s broader ambitions across the region. As sustainability expectations continue to evolve, the initiative demonstrates how banks can combine trusted data and digital innovation to build resilient, future-ready retail offerings.

About the Organizations

About Vietcombank

Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has more than 63 years of establishment and development, operating a nationwide network of 128 branches and 557 transaction offices, along with 3 overseas subsidiaries, 4 joint ventures and affiliated companies, and representative offices in Ho Chi Minh City, Singapore, and the US. The bank currently employs nearly 24,000 staff. As a pioneer in Vietnam’s banking digitalisation, Vietcombank’s digital ecosystem - including VCB Digibank, VCB iB@nking, VCB CashUp, VCB DigiBiz, and VCB iCare - continues to lead the market in innovation, transaction volume, and customer experience. Vietcombank’s total assets exceed VND 2.4 quadrillion, with a market capitalisation of approximately US$20 billion, placing it among the top 100 listed banks globally by market capitalisation.

Vietcombank's shares are listed on the Ho Chi Minh Stock Exchange (HOSE) under the ticker symbol VCB, with a significant strategic stake held by Mizuho Bank, Ltd. of Japan. For more information, please visit: www.vietcombank.com.vn

About Clarity AI

Clarity AI is an AI-native platform that brings impact and risk into decision-making across capital markets, companies, governments, and consumers. We transform complex extra-financial data into decision-grade intelligence that supports capital allocation, regulatory compliance, risk management, and long-term strategy.

Our clients - including leading global institutions such as BlackRock, Nordea, Santander, BNP Paribas, and PGIM - rely on Clarity AI to gain comprehensive visibility across the universe they operate in, with insights that are transparent, auditable, and ready for public disclosure. Through proprietary global datasets, research-backed methodologies, and artificial intelligence, Clarity AI delivers scalable solutions designed for high-stakes decisions. Our modular infrastructure integrates easily into existing workflows, enabling efficiency without adding operational complexity.

With global presence across EMEA, APAC, and the Americas, Clarity AI enables markets to support resilient, sustainable growth.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Media Contacts

Organization Contact Details
Clarity AI media@clarity.ai
Vietcombank Marketing and Communications Department - Head Office
Email: marcom@vietcombank.com.vn
Visa Trang Nguyen (Director, Head of Corporate Communications - Visa Vietnam, Cambodia and Laos)
Tel: +84 909 199 823 | Email: trang.nguyen@visa.com

VCB News

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