Vietcombank has partnered with YeaH1 to launch Quán Nhà Haha, a new reality entertainment programme aimed at promoting regional cultural values and creating an unprecedented cultural and entertainment experience for customers. Through the collaboration, the two sides aim to build a bridge connecting distinctive local cultural identities with contemporary audiences, while reaffirming their commitment to supporting Việt Nam’s cultural industries, honouring timeless traditional cuisine and contributing to community development.

Under the partnership, Vietcombank officially becomes a co-investor of Quán Nhà Haha, marking a new chapter in the bank’s efforts to connect its brand with culture, entertainment and community engagement.

Vietcombank x Quán Nhà Haha: Your Version Starts Here! With every seamless digital transaction on Vietcombank, you unlock the opportunity to become a special guest at Quán Nhà Haha and immerse yourself in a one-of-a-kind journey of culture, cuisine and entertainment

Following the success of Gia Đình Haha, Quán Nhà Haha is positioned as an immersive cultural experience where audiences are no longer passive viewers, but active participants in the story itself. With strategic support from Vietcombank, the programme introduces a completely new “game-like” format, allowing Vietcombank customers to take part in filming, interact with artists, enjoy regional cuisine and even appear on national television.

Under the theme “Vietcombank x Quán Nhà Haha: Phiên Bản Có Bạn!”, customers can unlock opportunities to become special guests at Quán Nhà Haha through their everyday digital banking activities with Vietcombank.

For Vietcombank, the partnership also reflects its early implementation of Resolution 80 of the Politburo on cultural development, while demonstrating a broader strategic vision that goes beyond traditional banking services. In addition to providing financial products and services, the bank is building a comprehensive lifestyle ecosystem centred on cultural, entertainment and community-oriented experiences for customers.

Through the programme, customers can enjoy not only the practical benefits of Vietcombank’s financial products and services - including the VCB Digibank platform, savings products, international debit cards and solutions for household businesses - but also unique “emotional privileges”. These include opportunities to meet celebrities, participate in a large-scale reality television programme, experience local cuisine and become true “culinary ambassadors”.

The first phase of the campaign, titled “Save with Vietcombank, Út Ha Invites You to Quán Nhà”, will run from May 13 to June 2, 2026, offering customers exclusive lifestyle experiences unlike any other

The partnership between Vietcombank and Quán Nhà Haha is expected to become one of the most notable collaborations between the financial sector and the entertainment industry in Việt Nam. The project also reflects a growing trend in which banks are no longer merely financial service providers, but increasingly become part of customers’ emotional lives, cultural experiences and everyday lifestyles.

VCB News