According to the Vietnam Banking Brand Health Report 2025 (Banking Brand Beat Score – BBS) released by Mibrand Vietnam, Vietcombank has maintained its No.1 position across the entire banking sector, marking its fourth consecutive year at the top.

The BBS rankings are built on a multidimensional measurement model that provides a comprehensive view of brand health across various indicators. The study has been conducted on a large scale since 2017, surveying more than 2,000 customers nationwide.

Vietcombank’s premium airport lounges consistently receive high praise from customers who experience them

In the 2025 BBS rankings, Vietcombank led in 6 out of 7 key component metrics, including awareness, consideration, usage, preference, recommendation, and willingness to pay a premium. This performance demonstrates that the bank’s brand strength goes beyond simple recognition - it has clearly shifted toward being actively chosen and prioritised by customers. Maintaining strong performance across multiple indicators reflects a well-balanced and sustainable brand development strategy.

From a brand affinity perspective, Vietcombank’s long-standing reputation, extensive network, and operational stability remain core strengths underpinning its leadership position. What sets the bank apart is its ability to translate these values into tangible customer benefits through its digital ecosystem. The combination of a strong legacy foundation and continuous upgrades to modern customer experience has reinforced high levels of trust and increased the likelihood of customers choosing Vietcombank in an increasingly competitive market.

Thanks to significant investment in customer experience spaces and premium privileges such as the Vietcombank Priority programme, along with its strategy to elevate personalised services for VIP clients, Vietcombank ranked first in the “Willingness to Pay a Premium” category. In the financial sector - where customers are increasingly cost-sensitive - the ability to sustain a high level of willingness to pay for genuinely high-quality, well-matched service experiences reflects the bank’s strong and consistent service delivery. This is a key factor enabling Vietcombank not only to maintain market share but also to enhance its long-term brand value.

Holding the No 1 position for four consecutive years highlights the effectiveness of Vietcombank’s consistent brand development strategy, closely tied to service quality improvements and enhanced customer experience on digital platforms. It also demonstrates the bank’s adaptability and its ability to sustain a competitive advantage over time.

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