Kantar, the world’s leading marketing data and analytics business has announced the 2024 list of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Vietnam proudly celebrates its presence in the ranking with the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) securing the 20^th position. The brand is now valued at USD 2.105 billion, reflecting a remarkable 18% growth compared to 2023.

Vietcombank is among the Top 30 Most Valuable Southeast Asian Brands in 2024 (Source: Kantar)

The felicitation ceremony for the ‘BrandZ Top 30 Most Valuable Southeast Asian Brands 2024’ recognition for Vietcombank was held on June 11, 2025, at Vietcombank’s headquarters (198 Tran Quang Khai, Hoan Kiem, Hanoi). The event was attended by representatives from Kantar and members of Vietcombank’s executive leadership. The Kantar delegation included Mr. Sumit Kamra, Strategic Development Director at Insights Division, Kantar and Ms. Van Do Bich, Kantar’s representative responsible for strategic client engagement with Vietcombank during the announcement event.

Mr. Le Hoang Tung, Deputy CEO of Vietcombank, commented: “Being recognized in Kantar’s ranking is a testament to Vietcombank’s persistent efforts in brand development and continuous innovation to enhance customer experience. This is a significant milestone for Vietcombank on the Southeast Asian brand map.”

Representing Vietcombank, Mr. Le Hoang Tung – Deputy CEO (left) – receives the certificate for “Top 30 Most Valuable Southeast Asian Brands 2024” from Mr. Sumit Kamra – Strategic Development Director at Kantar Insights

According to Kantar’s report, Vietcombank leads the banking sector in Vietnam with a 14% share of consumer mindshare. Its Demand Power Index (DPI) reached 204 points, far surpassing other domestic banks, with a notable gap from the second-highest Vietnamese bank at 163 points.

Vietcombank not only demonstrates leadership in brand strength within Vietnam’s banking sector but also outperforms the industry average (100) across all brand value dimensions. The bank scored 148 in brand salience, 143 in emotional connection and meeting consumer needs- all indicators of a strong customer-brand engagement.

Additionally, Vietcombank achieved an outstanding score of 127 in brand differentiation and leadership, highlighting its unique service and product attributes that set it apart from competitors. These metrics reinforce Vietcombank’s position as a leading bank in Vietnam and reflect its sustainable brand-building journey, as well as the broader transformation of Vietnamese enterprises in the regional market.

Vietcombank’s brand value in 2024 is USD 2.105 billion, with a brand strength index of 204 points (Source: Kantar BrandZ)

Kantar BrandZ’s valuation methodology is based on a combination of two pillars: Financial Value and Brand Contribution. Brand Contribution is determined through consumer surveys measuring current brand appeal, future value potential, and pricing power. This combination of qualitative and quantitative data enables Kantar BrandZ to produce rankings that accurately reflect brand value in both consumer perception and market performance.

Being the only Vietnamese brand on the list demonstrates that Vietcombank is not only a high-performing business but also a strong brand in the minds of consumers both domestically and internationally.

Mr. Sumit Kamra, Strategic Development Director at Kantar Insights, commented: “Vietcombank is not just a bank- it is a symbol of trust, innovation, and community commitment. In an increasingly competitive landscape, being honoured in this ranking shows that Vietcombank is delivering real value to customers, constantly innovating to stand out, and always being present where and when customers need it most.”

Being ranked alongside regional giants such as DBS, UOB, and OCBC is a testament to Vietcombank’s resilience and regional stature. This achievement is the result of a well-executed brand strategy, the unity of its entire workforce, and the unwavering trust of millions of customers at home and abroad. It also serves as a vital springboard for Vietcombank to continue its journey toward new heights, not only in the region but also on the global stage.

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